Mon, 27 November 2017
All of us want a business that hums along, routinely churning out profits as if on autopilot, but how the heck do you do that? This week I’ve enlisted the help of the undisputed market leader to teach you practical steps to amplify, accelerate, and automate your profits. Amy Porterfield teaches business owners, educators, and entrepreneurs the action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease. She is one of our favorite people and what she has to say will blow your mind. Click here to download or listen to this episode now. Spiritual FoundationsIs it possible to use peace as a weapon? I want to read for you a little passage of Scripture you’ve probably heard, even if you’ve never darkened the door of a church in your life. “Yea, though I walk through the valley of the shadow of death, I will fear no evil, for thou art with me.” – Psalm 23:4 Marketplace minister Os Hillman has a website called TGIF…Today God Is First. In one of his devotionals he says, “In battles of the workplace, your peace is actually a weapon. The workplace creates many opportunities to rob us of our peace.” He goes on to list things like cash flow, relationships, conflicts with employees, deadlines, and other things that create stress and disturb our peace. He points out that when Jesus confronted the devil, Jesus didn’t react from his emotions or out of fear because He knew that the devil is a liar. Jesus just refused to be influenced by the lie. His peace overwhelmed the adversary, His authority shattered the lie, and the forces of darkness were sent scurrying away to the corner to hide. Pretty cool insight. I really enjoy a lot of stuff that Os Hillman writes, so be sure to check out his site at TodayGodIsFirst.com. Tip of the WeekEverything you touch ends up on your phone…I mean everything. So how do you keep your phone, and the other tech gadgets you use, clean and sanitary? I discovered the answer to this conundrum on a recent trip to the Apple store. I noticed they use a product called WHOOSH! to keep all the high-end products free from fingerprints and Lord knows what else has been on the hands of hundreds of people who visit that store daily. I figured if it’s good enough for Apple, it’s good enough for me. Pick up some WHOOSH! for your devices, because the alternative is just nasty. Feature Presentation: “The One With Amy Porterfield”Amy Porterfield is one of the most interesting women on the internet, maybe even on the planet. She started out her career working for Harley Davidson and ended up working with Tony Robbins. Now through her best-selling marketing courses (List Builder’s Lab, Courses That Convert, Webinars That Convert), a thriving Facebook community, and top-ranked podcast, Amy inspires a grounded, tangible and self-affirming sense of, “Wow! I really can do this,” for over 250,000 online entrepreneurs. She proves that by moving away from “step-by-step” and into “action-by-action,” even the newest online entrepreneurs can bypass feelings of self-doubt and being overwhelmed. Instead, they can generate exciting momentum as they move closer to building a life and business they love. Here are some snippets from our conversation:
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Mon, 20 November 2017
Just like you, Marie Forleo started her business with nothing more than a laptop and a dream. Now she commands a socially-conscious digital empire that touches millions of people, and makes millions of dollars. In this episode we’re going to talk with Marie and get some little-known insight into how she created such a remarkable business, a business that has allowed her to design the life she always wanted to live. Click here to download or listen to this episode now. Spiritual FoundationsRecently I did a podcast on the truth about Parkinson's. I've received lots of responses, which has been a real blessing because I think it has helped a lot of people. I think there's an opportunity for us to use our circumstances, whether good or bad, to advance the gospel…the Good News. In Philippians 1:12 the Apostle Paul says, “Now, I want you to know brothers that what has happened to me has really served to advance the gospel.” It would serve us well to remember that Paul was a businessman…he was a tent maker. As far as I can tell, this was not something that he did just because it was an easy way to make money. It required skill, and he did it because he didn't want to rely on the church for his income. He took it seriously. He had an overall ministry objective for his business, and that meant that sometimes he was thrown in prison, he was persecuted, he was beaten. It’s easy to be a shining example of God’s grace when everything is rosy, but when things get tough most people want to give up and quit. When things get stormy and rough we go through periods where maybe we're tempted to say, “I don't even know why I’m doing this, it just seems pointless.” First off, remember that God didn’t cause these things to happen to you. There is an enemy that seeks to steal, kill, and destroy…but a loving Father that wants you to have an abundant life (John 10:10). Your temporary negative circumstances can be used to advance the Kingdom, to bring more of the reality of God to the world around you, to transcend your circumstances and transform them into something that is in your favor and to your advantage. I think our friend Paul serves as a good example of that. Selah. (Think about it.) Tip of the WeekIt's time for me to convince you to spend money on an app, and I’m playing no favorites this week. The app is called PORTRA and it’s available for both iOS users and Android people. There are a lot of apps out there that will put your photos through an art filter, but I've never seen anything that does as a good job as PORTRA. They really do look like paintings, it’s pretty amazing. I also have a little secret tip for you. If you use a high-resolution photo to do this, you could take that resulting artwork and send it off to fractureme.com. These people will print your photos on glass, which just amplifies the cool factor. You could use PORTRA to make a very unique photo into something that looks like a work of art, and then have it printed on glass and it would be a very groovy gift. Check it out, I think you're going to like it. Feature Presentation: “The One With Marie Forleo”Marie Forleo has an award-winning show called Marie TV, which when it first started up, I thought, “Oh, come on. Really?” And now she's like Oprah on the Internet. She's got a world-class online training program called B-School. She also has a book that's in 16 languages, and an audience in 195 countries. Marie helps people dream big and then back it up with meaningful action to get results, and she's also an extraordinary copywriter. Up until very recently, she wrote every word of copy that you saw come out of her business, which I think is just amazing. So, let's get into it. Here are some snippets from our conversation:
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Mon, 13 November 2017
There’s a shift happening in the world of copywriting. People are beginning to recognize the wisdom that can be gleaned from studying the fundamentals of copy directly from the masters themselves. In this episode, we’re going to help you walk that path by introducing you to the most ripped-off copywriter alive. John Carlton is one of the guys who got me started in the world of professional copyrighting. He's got a degree in psychology, understands how the human mind works and how people make buying decisions, and he uses his knowledge of behavioral psychology to sell stuff…which I think is a pretty smart idea. Click here to download or listen to this episode now. Spiritual FoundationsI’ve been doing some reading from John Maxwell’s Leadership Bible, and I discovered he has an interesting take on one of my favorite Scriptures… “Go to the ant, you sluggard. Consider her ways and be wise. Which having no captain, overseer or ruler provides her supplies in the summer and gathers her food in the harvest.” Proverbs 6:6-8 Maxwell came up with an acronym that explains what we can learn from the ant. Attitude of Initiative: Ants don't need a boss to tell them how to get started. I like that. Nature of Integrity: Ants work faithfully and need no outside accountability to keep them doing things the right way…because if they don’t they'll die. Thirst for Industry: Ants work hard and will replace their anthill when it gets ruined…they don't give up and go look for ant welfare. Source of Insight: Ants store provisions in the summer because they know there's a lean time coming. Go to the ant and be wise. Tip of the WeekOur tip this week comes from the book Rest: Why You Get More Done When You Work Less by Alex Soojung-Kim Pang. This is a topic that a lot of people discuss, but not very many people have studied the psychology behind the idea of rest as this guy does. He says in the front of his book, “For most of us, overwork is the new normal and rest is an afterthought.” In our busy lives, rest is defined as the absence of work, something to do once we’ve finished everything else on our to-do list. Dismissing rest stifles our ability to think creatively and truly recharge. The author works in Silicon Valley and posits that rest is not the opposite of work if they are part of the same cycle. Instead, without one you can't really enjoy and benefit from the other. I'm reading this as part of Michael Hyatt’s monthly reading program LeaderBox. This program gets you reading two books a month, which is pretty awesome! You should sign up for it at LeaderBox.com. Feature Presentation: “John Carlton: The Most Ripped-Off Copywriter Alive”Some people call John Carlton the most ripped-off copywriter alive and that's because there was a period of time when everybody was ripping off his one-legged-golfer headline. He's the guy who wrote the headline: The Amazing Secrets of the One-Legged Golfer, and it was for a course on how to play better golf. The premise is so obvious, if a one-legged golfer shoots a good game of golf, he must be doing something right. Or she, could be a one-legged lady. Well, that became the most swiped headline in history for a long time. The list of well-known marketers who freely reference John Carlton as their primary mentor for writing sales messages is staggering. In fact, I went to a conference with the sole intention of spending $5,000 to buy his swipe files. So, let's get into my interview with John Carlton. Here are some snippets from our conversation:
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Mon, 6 November 2017
Your core beliefs control everything you do, from your attitudes to the actions you take each day. But how did you develop those beliefs? Did you thoughtfully choose them yourself, or were they handed to you over time from potentially unqualified sources? In this episode we continue to discuss the core beliefs we hold here at Ray Edwards International. If you listen closely you may discover the key to developing your own North Star that can be counted on to guide you safely home. Click here to download or listen to this episode now. Spiritual FoundationsIf I took Jesus out of my business, would it make any difference? This is a little bit of a trick question, because what you are on Sunday you should be every day of the week. It’s not about living a balanced life, it’s about living an integrated life. If what you believe doesn’t make a difference in the way you live every part of your life, then perhaps it’s possible that you don’t really believe it. We take a deeper dive on this subject in this week’s episode, but take warning…it’s not for the faint of heart. Tip of the WeekThis week I’m going to share a tip that will eliminate the most ubiquitous challenge that video content creators face. No, it has nothing to do with the quality of your video…it’s the quality of your sound. The newest smartphones are great for shooting video, but the microphones that are built into them are lousy. Don’t be fooled, if your audio isn’t great, viewers won’t stick around. That means all your great content and world-changing ideas go right down the drain. Fear not, I have a simple, cost-effective solution for you. Introducing the TASCAM DR-10L, an ultra-compact, incredibly convenient digital recorder/lavalier microphone combo. You can shoot the video and record the audio separately on this device, it uses a microSD card. All you do then is take the sound from the microSD card and put it on top of the video in your video editing software. It sounds like a big deal, but it's not hard to do. In fact, Final Cut Pro makes it super easy because it basically does it for you. Free yourself from the horrors of awful audio, and become the world-class content creator you were born to be! Feature Presentation: “The Entrepreneurial Manifesto”If you’re an entrepreneur, or on your way to becoming one, this week I’m going to cover some important philosophical and positional tenets that you can use as a roadmap to guide your enterprise to true and lasting success. Let’s begin…
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