You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.
​
​There are only two ingredients to this recipe:
​

1. Do content that you're passionate about.
2. Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.
​
Key Insights

• You don't need a big audience to launch
• ​Jody started his podcast for park rangers with an audience of zero
• Read Kevin Kelly's book: 1,000 True Fans (linked below)
• Jody built another podcast literally for 1 specific person
  
• Do consistent production about content you're passionate about
  
• Don't concern yourself with audience size - be consistent. Show up!

Youtube And Transcript

https://www.rayedwards.com/650

Links

• ​1,000 True Fans: An excellent book by Kevin Kelly
• JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
  
• In The Front Row: Jody's podcast that was literally created for 1 person (his son)
• ​Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers)
  

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I very often get some form of this question:

"Is 58 too late to ____?"

The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too...whatever.

​This week, I'm giving you my best answer to all of those questions.

Key Insights

• Many people are asking if it's "too late"
• What is your purpose?
• Purpose drives persistence​Raving fans beat satisfied customers​
• Build your personal brand based on who you really are
• ​Not being everybody's cup of tea is the whole point
• ​Personal branding gives you the power to leave a lasting impact on others​
• Personal branding allows you to be a category of one
• ​Use the Social Media Amplification Effect​
• Personal branding brings you continuous growth
• ​Great platform from which you can start a coaching or membership program
  

Video And Transcript

https://www.rayedwards.com/649

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.