Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're just procrastinating the important stuff.

This week, I'm challenging you to look at everything you do for your company, and ask yourself if YOU are the right person for the job.

How do you know you're not the right person? Simple...If someone else can do it, you're not the right person.

Entrepreneurs should be focused on the things that ONLY they can do. More than likely, those are the things that would grow your business the most - the hard things.

Tune in and I'll break down exactly how I'm putting this philosophy to use in my own company.

 

  • [00:24] Choose the hard path
  • [02:06] How we should be thinking
  • [02:57] Optimistic lies
  • [04:06] My commitment
  • [04:57] A big question for entrepreneurs
  • [06:01] Identify the weak points
  • [06:46] Get it off of your plate
  • [07:10] Tools of procrastination
  • [07:58] Why do I do this?
  • [08:48] What should you not be doing?
  • [10:01] You're NOT to-do list
  • [10:55] Your "Do-Dates"
  • [11:55] One last thing...
  • [15:02] Give me your feedback

Links

https://www.yearzero.io/ - August Bradley

https://michaelhyatt.com/ - Michael Hyatt

https://acuff.me/ - Jon Acuff

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP554.mp3
Category:Podcast -- posted at: 11:00am PST

Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first.

This week, I'm giving you 5 reasons why you should NOT hire a copywriter.

5 Reasons Why Every Business Owner Should Write Their Own Sales Copy

  1. [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywriter. This is because you will not know how to distinguish between good copy and bad copy. If you don't know how to write copy to begin with, every time you hire a copywriter, you'll be gambling large sums of money, hoping you get a good result, and never knowing why you did or did not.
  2. [01:18] Writing good sales copy requires you to know your buyers. You MUST develop deep, empathic knowledge about your customers, their problems, their desires, and their pain. There's no better way to do this than studying the people who buy from you. That is required to write good sales copy.
  3. [02:02] Writing good sales copy also requires you to develop deep, accurate knowledge about your product. You must know its strengths and shortcomings with your customers, and how to articulate your product's features and benefits in a way that causes people to want to buy. If you do a good job of writing the copy, you will end up improving the product in the process.
  4. [02:56] Nobody will care as much about the copy as you do. Because you are the risk-taking entrepreneur who's putting your neck out for this product, and for these people (your customers). There is no bigger stakeholder in the success of this enterprise than you. Therefore, no one will bring more sense of responsibility to deliver the best copy possible than you yourself.
  5. [04:03] Nobody else will spend as much time, write as many revisions, tweak the copy as often , or as carefully, as yourself. You need to get in there and write the copy. And then rewrite the copy. And then test the copy. And then work to beat your control. Once you've gone through this process with one big product and project, you may be ready to turn this over to a copywriter. Do not be in a hurry to do so.

Of course, as I previously stated, I am a professional copywriter...Obviously, I feel there are times when hiring a copywriter is exactly the right thing to do.

For instance, when:

  • You cannot get satisfactory conversion rates yourself.
  • You can no longer improve your conversion rates.
  • You are objectively just not good enough to write it yourself anymore.
  • You simply don't have time to do it yourself anymore because you're too successful.
  • They can beat your control. In other words, they can write copy that converts better than your own winning copy.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP553.mp3
Category:Podcast -- posted at: 3:00am PST

How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny.

There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will.

And while money is not the answer to every problem, it is the only answer to some problems. Often, solving those few “money only” problems frees up your resources to solve the many others.

Christ taught us, “You cannot serve both God and money". There is no prohibition against serving God, while having money serve you. This episode is a rapid-fire guide on how you can use one of these magical webpages to become more of the master of your money and have it serve you. It all starts with attracting the money you need to solve the problems only money can solve in your life.

8 Questions You Should Answer In Every Sales Page You Create [08:54]

  1. Who are you, and why should I trust you?
  2. What do you have that can help me with my problem,?
  3. Do you understand my problem in the pain it causes me?
  4. How does your problem solution help me?
  5. What makes your solution different than everyone else’s, and why should I buy it?
  6. How can you assure me this will work? What happens if it doesn’t?
  7. How much is your product, and is the speed and effectiveness of your solution with enough to justify my paying your price?
  8. How do I get started, how do I pay you, and what happens then?

Is that all there is to it? Nope...not even close, BUT that alone can greatly increase your page's effectiveness. If you have a page that isn't converting well, see if the copy clearly answers each of those questions. If not, you might have just found a quick fix.

Want the in-depth, masterclass guide to creating a high performance sales page? I have a 5 Day Sales Page challenge starting in one week (1/17).

Visit 5DaySalesPage.com to get this deal for a one-time payment of only $97Just to be clear, that price isn’t just for the knowhow, it’s for FINISHING a ready-to-deploy sales page, live in our group. See the class schedule (and a few awesome bonuses I’m throwing in) by going to 5DaySalesPage.com.

Links

http://5DaySalesPage.com - Visit this site to join the 5 Day Sales Page Challenge for a one time payment of only $97. By the end of this challenge, you'll not only have the skills to create the ultimate sales page for your product, you'll have your page completed! Click the link for all the information (Hurry! The challenge starts in one week and we cannot accept late entries.)

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP552.mp3
Category:Podcast -- posted at: 3:00am PST

Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset.

We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born under a bad sign", or other such nonsense - I think they attract disasters because they are looking for them. If you seek the negative in everything, that's likely what you'll find.

Adjusting your mindset changes the way you view the world, and it changes the way the world views you. Your overall attitude about life will determine how people interact with you. This week, I want to talk about how you can change your mindset to attract wealth.

  • [00:35] The law of wealth attraction
  • [02:21] It's not about making money
  • [03:19] Here's why...(The Protestant Work Ethic)
  • [04:15] Who works a billion times harder than you?
  • [04:47] The best economic system....ever
  • [06:10] The Effort-Income Link
  • [08:36] If you're new...
  • [09:07] Attracting wealth and money
  • [10:22] Impartation and Activation for 2022
  • [14:33] It is a new economy
  • [17:23] The money magnet
  • [24:00] Two quick stories to wrap up
  • How You Can Help

    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on FacebookTwitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Direct download: REP551.mp3
Category:Podcast -- posted at: 3:00am PST