Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

What If I told you that you could get all the financial and list building benefits from doing a launch in just one hour? Well, you can. My guest, Pete Vargas, will tell you how.

Click here to download or listen to this episode now.

Spiritual Foundations

A lot of people think that if you run a business, in order to do good, you need to give your money away…but that is not what the Bible says.

Proverbs 11:26- The people curse him who holds back grain, but a blessing is on the head of him who sells it.

Tip Of The Week

This is one of my new favorite apps, and it costs you nothing. Google Tasks integrates with G-mail, Google Drive and your Google Calendar so everything is in one place. It is sleek and easy to use.

Feature Presentation “The One Hour Launch”

Stu Mclaren told me I needed to get my Permission to Prosper message out, and Pete Vargas was the one who could help me do.

Pete was influenced by speakers on stage when he was young, and he wanted to be able to influence people for the good, too, and so he developed “The One Hour Launch”. This is the best way to get your message in front of more people and give them your message all at once, instead of waiting for them to spend a year finishing your course, or podcast, etc… You have a captivated audience for an entire 60 minutes, and they are far more impacted by what you are saying while you are on a stage. Your message is important and was put there for a reason, so get out there and share it. Even if you do not want to be a speaker that is on stage all the time, that is okay. You just need to do it a few times a year, and you will still be building your business and getting your message out. Pete will help you outline your signature talk and show you how to use online and offline stages. Check out more here: www.rayedwards.com/AYR

Resources

www.rayedwards.com/AYR

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

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Direct download: REP360.mp3
Category:Podcast -- posted at: 3:00am PST

Today on the show…

Why Every Business Is a Writing Business. Even Apple has to use copy to make things sell- so do you, so do I.

Click here to download or listen to this episode now.

Spiritual Foundations

2 Corinthians 5:16 New King James Version (NKJV)
“16 Even though we have known Christ according to the flesh, yet now we know Him thus no longer. 17 Therefore, if anyone is in Christ, he is a new creation; old things have passed away; behold, all things have become new.”

What is Paul saying? If anyone is in Christ, you are a new creation. This is a BIG deal.

Everything was created by God and God has reconciled to us through Jesus the Messiah and God has given us the gift of the ministry of reconciliation.

Tip Of The Week

Kraig Adams digital minimalism

Kraig Adams is a Digital storyteller on Youtube. Watch this video. www.youtube.com/watch?v=yXuZE_bXnus

Feature Presentation “Why Every Business Is A Writing Business”

5 Reasons Why Every Business Is a Writing Business

  1. All business is founded on the principle of communicating that we have a solution to a problem that they think they have.
  2. There are more and less effective methods of communication.
  3. Writing is the doing part of thinking and thinking without writing is fantasizing.
  4. In an over-communicated world, your communication must be more precise, powerful and persuasive than ever before.
  5. Because of the noise, you must be able to communicate your value with simplicity, sincerity, and sizzle.

Zig Zigler said the process of selling it simply the transference of enthusiasm. When you believe in something, you can sell it easier.

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to www.edwardscertified.com

Resources

www.hbo.com/documentaries/everything-is-copy  -Everything is Copy- Nora Ephron

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Direct download: REP359.mp3
Category:Podcast -- posted at: 3:00am PST

Mistakes come in many forms. Some are humorous like the furniture store that unwittingly offered, “Free: one night stand, when you purchase a bed!” Or the church marquee that read, “Don’t let worries kill you, let the church help.”  But other blunders, often the ones we commit ourselves, are anything but funny.

Click here to download or listen to this episode now.

Perhaps you can identify with some of these:

  • Missing an appointment with a client
  • Sending someone the wrong product
  • Showing up late for an important meeting
  • Calling someone by the wrong name
  • Sending out an email with typos in it
  • Confidently stating something publicly, only to discover later you were wrong
  • Drawing a complete blank when meeting someone who insists they know you
  • Failing to make a payment on time to an affiliate or contractor
  • Finding out that you’ve offended someone

And sometimes much more serious blunders occur with significant consequences. For instance, in the Clinton—Lewinsky scandal in the 90s, then-President Bill Clinton committed a huge moral blunder in his sexual encounters with Monica Lewinsky. If those weren’t bad enough, what really upset the public was his blatant lies and twisting of the truth under oath. The more he lied, the greater the scandal became. Consequently, he lost all respect, integrity, and trust with the American people, resulting in his impeachment.

Spiritual Foundations

Tony Robbins says that It's not a mistake if you learn from it. What does the Bible say about making mistakes?

“For a righteous man may fall seven times and rise again, but the wicked shall fall by calamity.” Proverbs 24: 16

“Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me.” Philippians 3:12

“I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus. All of us, then, who are mature should take such a view of things. And if on some point you think differently, that too God will make clear to you.  Only let us live up to what we have already attained.” –Philippians 3:14-16

Forget the former things; do not dwell on the past. See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the wilderness and streams in the wasteland.”- Isaiah 43: 18-19

Feature Presentation “How to Recover From Big Mistakes Gracefully”

While this is an extreme example of a blunder, there’s a lesson there for all of us. Committing a blunder and responding poorly can have catastrophic consequences.

Blunder Causes and Prevention

Blunders occur for many reasons, but here are some of the common problems or oversights that lead to blunders:

  • Cutting corners
  • Rushing
  • Inattention to detail
  • Preoccupation with other things
  • Stress
  • Dishonesty
  • Lack of a moral compass or failure to follow it
  • Failure to put safeguards in place
  • Failure to adhere to established safeguards
  • Having too much on one’s plate
  • Poor oversight or management of others
  • Insufficient training
  • Partnerships with those who don’t share your values
  • Murphy’s Law

As you read through that list of causes, notice that all are avoidable but the last one. But with diligence, honesty, integrity, attention to detail, demonstrating genuine care for others, having good systems and processes in place and following them we can usually avoid most blunders. Obviously, we want to do all we can to avoid mistakes and blunders from occurring in the first place.

But whether we’ve taken the proper precautions or not, what do we do when a blunder occurs?

5 Steps for Recovering from a Blunder Gracefully

  1. Assess the damage. Determine the extent of the damage. How many people does it affect? How serious is the damage? What will be its impact on your business? How will it influence the way people see you? Seek the counsel of others on this matter, so you don’t underestimate the potential damage.
  1. Own up to it. Often, your immediate response to an exposed blunder is to defend yourself, make excuses, or blame someone else. These responses come naturally, especially if the blunder was unintentional. But none of those responses will help you recover. Instead, own the mistake. Take full responsibility for it, even if it was committed by someone else in your organization. Owning up to it demonstrates integrity and honesty. You may even earn a higher level of respect and trust by doing so. Admitting fault also helps you and your constituents move on from there.
  2. Make it right. This may be as simple as offering a sincere apology. But other times, you may need to offer a refund or something for free as an expression of goodwill. If in doubt, ask the person(s), “What can we do to make this right for you?”
  3. Look for the hidden gem. Quite often, if you make a mistake but seek to make amends graciously, you’ll find an unexpected blessing. Your gracious response to a blunder can demonstrate to others the depth of your commitment to them, the soundness of your integrity, or the extent of your care and concern. Look for that hidden jewel and capitalize on it.
  4. Put safeguards in place. If you’re unsure of how the blunder occurred, research it and discover what went wrong. Then, put systems and processes in place to prevent its recurrence.

Mistakes and blunders happen to the best of us. To the extent possible, we want to avoid them. But when they do occur, seek to make them right and do so with all integrity. In this way, you can recover from a blunder gracefully and both you and your tribe will be glad you did.

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/ESPC

 

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Direct download: REP358.mp3
Category:Podcast -- posted at: 3:00am PST

I’ve been thinking about what I would recommend as the best business to start today.

Click here to download or listen to this episode now.

Spiritual Foundations

Come now, you who say, “Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit”— yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead, you ought to say, “If the Lord wills, we will live and do this or that.”

James 4:13-15 English Standard Version (ESV)

Feature Presentation: “The Single Best Business to Start (If You Need Money Now)”

While thinking about this idea of the “ideal business”, I ran across an article by John Forde at AWAI. I will link to the article in the show notes. (https://www.awai.com/2009/05/is-copywriting-the-worlds-best-business/)

Forde argued in that article that he has a set of objective criteria for what makes “The Ideal Business” … and these reasons actually go back to an article written in the 1970's by financial guru Richard Russell.

Russell was the writer and publisher of “The Dow Theory Letters”, starting in 1958. Russell died in 2015. But as of the date of his passing, the Dow Theory Letters was the longest-running service continuously written by one person in the business.

So no, he wasn’t writing about copywriting as we know it. And yet – he was a master of the craft.

Anyway, with credit to John Forde and Richard Russell, here are the essential qualities of “the ideal business” for anyone to start.

1. “Sells the World.”
2. Enjoys Inelastic Demand”
3. “Cannot Be Easily Copied”
4. “Has Low Labor and Overhead Costs”
5. “Takes in Cash Billings”
6. “Is Free of All Kinds of Regulation”
7. “Is Portable”
8. “Satisfies Intellectual Needs”
9. “Leaves You With Free Time”
10. “Is Not Limited By Personal Output”

I have two more “reasons why” to add to the list… (these are my own additions.)

11. “Easily Profits Whether Markets Are Up or Down”.
12. “Is a Minimalist Business”.

What do you think? Do you agree or disagree? Shout out at raydwards.com/357 or on Twitter, Facebook, and Instagram, where I am “rayedwards”

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/ESPC

Resources

awai.com
Is Copywriting the World’s Best Business?
John Forde takes a look at Richard Russell’s list of criteria for what makes an “ideal business” and analyzes how it shakes out from a copywriting perspective.

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Direct download: REP357.mp3
Category:Podcast -- posted at: 3:00am PST

Today on the show…

The lazy way to riches – okay, so the title is designed to provoke you.

“If work feels bad, you’re doing it wrong.”

Click here to download or listen to this episode now.

Spiritual Foundations

Colossians 3:23-24 New International Version (NIV)
23 Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, 24 since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.

Sponsor

This episode of the Ray Edwards Show is made possible in part by The Prosperous Business Academy, where we take the ideas in this show and turn them into a practical application that can change every part of your life: Faith, Fitness, Family, Finance, Fun, Friends, and Fulfillment. Come join me in The Prosperous Business Academy – go to RayEdwards.com/join

Feature Presentation: “The Lazy Way To Riches”

5 Reasons Why Doing Your LIfe’s WORK Might Feel Like You’re Being Lazy

1. Your life’s work is work you’re naturally drawn to.
2. Your life’s work comes easy for you, while it seems difficult to others
3. Your life’s work seems like play, not toil
4. Your life’s work is what you can’t stop thinking about when you're supposed to be “vacationing”
5. Your life’s work is what most satisfies you

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Until next time, May the Lord bless you and keep you, may He make his face shine on you, and may you enjoy long life and prosperity. Peace to you and to your house.

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Direct download: REP356.mp3
Category:Podcast -- posted at: 3:00am PST