Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Some people think “copywriting” – the art and science of writing sales copy – is dead and gone. Killed by social media.

The truth is copywriting is alive and well. and more important than ever to you and your business. You must master this.

Tip of the Week:

For a long time, I stopped taking handwritten notes. I found it tedious, and I found I seldom referred to them again. Plus I was so worried about catching every little detail, just taking t he notes was a stressful experience. Then I discovered Sketchnotes. Now I look forward to taking notes. I highly recommend you try this, even if you think you can't draw. Get the book, and check out the website of Mike Rohde. He's the leader of the Sketchnotes movement. He did the illustrations for REWORK. You can watch a video demo of this “Sketchnoting” thing in action here. Have fun.

Spiritual Foundations: Grace For Each Day

“Therefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble.”
Matthew 6:34

The Israelites were in the desert, and God provided food for them each morning called manna.

God commanded them to collect only enough for that day – if they took more, or kept any, the next day it was filled with worms and it stank.

The manna in the Old Testament is a picture of God's grace, and he was showing us that He gives you enough grace for today, and you can't try and save it up for tomorrow.

And that's okay, because there will always be a new supply of fresh grace every day.

Worrying about what you will do tomorrow, being afraid and anxious, ruins today and doesn't help tomorrow in the least.

Rest in the fact that God is trustworthy, and keeps his word.

Rest in the new grace God has given you today. And remember… it's always today.

Feature Presentation: 3 Reasons Why You Must Master Copywriting

There are 3 reasons why you must master the art and science of copywriting, no matter what your business or job.

  1. Human psychology does not change.
  2. Sales copy may look different, but it still works the same.
  3. Sales copy allows you to create money-generating assets out of thin air.

Next Week:  The “Ask Me Anything” Episode

Get The Transcript

Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: How will you apply the power of copywriting in your business or career? Click here to leave your comments.

Direct download: REP141.mp3
Category:Podcast -- posted at: 3:00am PDT

Is it possible there is one “Master Skill” that trumps all others when it comes to business success? I believe it's not only possible, but that it's absolutely the truth.

In today's episode, I'll reveal what that “master skill” is, and how you can acquire it for yourself.

Tip of the Week:

The CoSchedule app for your blog. It's a “content marketing editorial calendar”… and so much more.

Spiritual Foundations: It's Not About Your Faith

“I have been crucified with Christ; it is no longer I who live, but Christ lives in me; and the life which I now live in the flesh I live by faith in the Son of God, who loved me and gave Himself for me.”
Galatians 2:20

When you are working up your faith, trying to believe for some miracle from God… working to increase your own faith could be standing in your own way. Why?

If you are focused on your own faith, you're focused on your self.

Don't trust in your own faith, but in the faith of Jesus. His faith is perfect. And the Bible says He is the Author and the Finisher of your faith.

When you're focused on Jesus, you'll be open to receive His goodness and His grace.

The answer to all your prayers is to rest in Christ, depend on His faith, and you'll get the breakthrough you need.

Feature Presentation: The Master Skill of Business Success

So what is the “Master Skill” for business success? The skill that, when you acquire it, can actually trump and erase many, if not all, of your other shortcomings?

I believe the “Master Skill” is that of Strategic Communication. Most communication is done at the tactical level; the most powerful communication is guided by strategy.

Here are 5 keys to more strategic communication.

  1. Know the difference between strategy and tactics.
  2. Clearly define the strategic objective of your communications.
  3. Understand and use the principle of Focused Attention.
  4. Develop a framework for all your communications.
  5. Practice relentlessly: results, recap, refine.

Next Week:  The Master Skill of Business Success

Get The Transcript

Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: How will you apply strategic communications in your business or career? Click here to leave your comments.

Direct download: REP140.mp3
Category:Podcast -- posted at: 3:00am PDT

You've probably heard it so much that you may even tune it out: writing and publishing a book is a good thing. But do you know why?


In today's episode, I'll give you 7 good reasons why you should write a book, even if you think you're “not a writer”.

Tip of the Week:

Speed up video to save time

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Slow down video to learn or take notes

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Try Enounce MySpeed video accelerator.

Spiritual Foundations: How to Live Freely and Lightly

“Are you tired? Worn out? Burned out on religion? Come to Me. Get away with Me and you’ll recover your life. I’ll show you how to take a real rest. Walk with Me and work with Me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with Me and you’ll learn to live freely and lightly.”
Matthew 11:28–30, THE MESSAGE

“Learn the unforced rhythms of grace.” Following Jesus is not heavy or difficult. Anyone or anything that makes you tired, worn out, or beaten down by man-made religious rules… that didn't come from Jesus.

Stop trying to be perfect. You can't. God doesn't require us to be Christ-like, but invites us into the Christ-life.

God will never cause you to be sick, or worried, or stressed out. He is good, and will always stand ready to heal, to soothe, and to bring peace.

Look for the goodness of God that is already in your life, and then watch that goodness increase.

Feature Presentation: 7 Reasons Why You Should Write a Book

Here are 7 great reasons why you should consider writing and publishing a book:

  1. Books help people.
  2. Writing a book clarifies your own best ideas.
  3. A book helps you get clients.
  4. Being a published author gives you author-ity in your field.
  5. It's easier to get speaking engagements if you have a book.
  6. Your book can be the hub of an entire business.
  7. A book is the business card nobody throws away.

Next Week:  The Master Skill of Business Success

Get The Transcript

Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: Have you written a book (feel free to plug your book in these comments) – and if not, what's holding you back? Click here to leave your comments.

Direct download: REP139.mp3
Category:Podcast -- posted at: 3:00am PDT

What if, in 2015, you could give yourself the “Ultimate Advantage” in every area of your life – faith, physical, emotional, and financial?


In today's episode, I'll share some foundational elements and practical advice on how to do just that.


Here are a couple of immediate advantages you can give yourself in the area of learning, growing, and connections:

In just a few days from now the Platform Conference in Colorado Springs, will be in full swing, starting November 9th. If there are any seats still available, you can still save $100 when you click here and add the special code RAY to your order.  Yes, I am a featured speaker, and I am also a student. I plan to learn as much as anyone while I am there. I hope you will be there with us. As I have mentioned previously, Cliff Ravenscraft and I are hosting a special one-day event the day after the Platform Conference. This is a “Day With Cliff and Ray”, and if you're going to be in Colorado Springs for the Platform Conference, you should definitely consider joining us for this event.

The applications are piling up for the Private Personal Mastermind Group, led by me, in 2015. I've really been surprised by the response to this, as we haven't really promoted it other than a few casual mentions on the podcast. This will be a small group, and our time together  will be intentional, demanding, and designed to bring you into alignment with your personal destiny. The criteria for membership in the group will be very precise, and the investment will not be exorbitant, but neither will it be cheap. If none of that scares you off, and if in fact you are one of the people who have expressed to me how you wished I would create a group like this, please reach out to me by sending an email to support [@] rayedwards.com.

Tip of the Week:

I've been using and enjoying the newly re-designed PocketCasts app. It's a podcast player for iPhone, iPad, and Android. I find this one to be full-featured, including the all important speed control, as well as visually beautiful. It's kind of like FlipBoard for podcasts.

Spiritual Foundations: Wisdom For Your Practical Problems

Wisdom equals the Presence Of God. Wisdom is a person…

“God has united you with Christ Jesus. For our benefit God made him to be wisdom itself.
1 Corinthians 1:30

Whatever your need for wisdom, God has promised to grant your request.

“If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him.”
James 1:5

This is not poetry or figures of speech, but literal truth:

“The natural person does not accept the things of the Spirit of God, for they are folly to him, and he is not able to understand them because they are spiritually discerned. The spiritual person judges all things, but is himself to be judged by no one. “For who has understood the mind of the Lord so as to instruct him?” But we have the mind of Christ.”
1 Corinthians 2:14-16

Feature Presentation: How To Get The “Ultimate Advantage” In 2015

What more could you need, other than the wisdom we were just speaking of, to gain the “ultimate advantage”?

Just because you have access to wisdom doesn't mean you are using it.

I believe there are 5 C's that can help bring your ultimate advantage in 2015.

  1. Cultivating the increased awareness of, and being more sensitive to, the Presence of God.
  2. Clarifying your purpose, mission, vision and values (these are different things).
  3. Commitment to acting with integrity in each moment, at the point of choice.
  4. Communicating powerfully with intention,  love, and transparency in a way that honors all involved.
  5. Community that is intentionally created. Join a high-quality Mastermind Group (you can inquire about the possibility of joining mine with an email to support [@] rayedwards.com, or if you want to form your own I highly recommend Dan Miller's product on forming your own.)

Next Week:  7 Reasons You Should Write a Book

Get The Transcript

Click here for the transcriptTranscripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: How do you think the “5 C's” could impact your life in 2015, if you applied them? Click here to leave your comments.

Direct download: REP138.mp3
Category:Podcast -- posted at: 3:00am PDT