Tue, 11 May 2021
Am I worried about copywriters being replaced by AI robots? The answer is no...at least not if you don’t want to be replaced. In this episode, we'll get into how any copywriter can benefit from A.I. copy, and avoid being replaced by a robot.
God always provides what we need (not necessarily what we want). Sometimes he sends a check just in time, and sometimes he sends creativity to find the right solution to our challenges.
Tip Of The Week
This week's tip is about an app I recently discovered. Here's a summary of their app description: Record videos with confidence. Script, shoot, style, and caption like a pro. BigVu gives you a teleprompter on your phone. You can keep your eyes on the camera while reading your script with ease as it scrolls up the screen. Cut videos in a snap by just selecting the words where you want to start and end.
Are copywriters being replaced by AI? Should you be worried about this? Yes, if you are robotically cranking out copy. “If you can be replaced by a robot, you will be.” We have to up-level our game!
KEY 1- Move beyond templates and “mad-lib copy”. AI is ALREADY doing that - often better than you. You’ve got to bring that spark of creativity and write BREAKTHROUGH copy.
KEY 2 - Practice your CRAFT. Make time to write - not just hack together swipe files. You must enjoy the process. The AI phenomena will wash out those for whom this is “just a job”.
KEY 3 - Use AI yourself to crank out transactional copy and “vomit drafts” - and use the time saved to try creative approaches your weren’t able to get to before.
KEY 4 - Be a testing fanatic. Use Google’s built-in testing features, or Optimizely, or similar products to get serious about testing: post titles, video and podcasts titles, email subject lines, YouTube video titles, copy, description and thumbnails. Optimize for BOTH SEO and conversion.
KEY 5 - Renew your passion for copy - or move on. This is, in the best case, art. In the less than best case - it's hacking.
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